realLaw AI(Legal Tech SaaS)

Case Study — Real Law(Legal Tech SaaS)

Making Law Accessible to Everyone

Live product

Framer project

Figma project

Tools

1. Background

realLaw is a legal-tech SaaS platform designed to make UAE legislation accessible and practical for businesses, lawyers, accountants, and entrepreneurs. The platform combines AI-driven insights with official legal sources and expert consultation.

Before

After

2. My Role

Product Designer & Researcher
Responsible for brand identity, UX research, competitive analysis, user flows, and presentation of the platform’s value.
Front-end Developer
NextJS, TypeScript, Figma to Code

3. Challenge

Build a clear brand identity with light and dark themes.

Create a role-based user experience for different audiences (lawyers, startups, accountants, HR).
Design SMM-ready visuals and landing pages optimized for multilingual markets.
Communicate Real Law’s advantages over general AI models like GPT.

Stage 1.2. Message 2: Exploring Business Insurance Basics

User-flow (Under NDA)

4. Process

Research & Strategy

Conducted competitive audit of direct and indirect competitors (Lexyom, AI.Law, Sana, Crosby, AnyLegal).
Created evaluation matrix (features, tone, navigation, UX flow, scoring).
Collected internal survey data on brand colors and typography.

UX & Product Design

Defined problem statements for different user roles.
Designed simplified user flows with timeline-based task tracking.
Conceptualized post-registration onboarding screen (chat-style guidance).

Brand & Visuals

Developed color system with variations for light/dark modes.
Designed brand guidelines draft (logo, fonts, UI kit).
Created SMM content formats (Instagram, LinkedIn, Facebook).

Stage 1.2. Message 2: Exploring Business Insurance Basics

5. Solution

Unique Value Proposition

Direct access to UAE legal database (Arabic originals + English translations).
Accuracy and reliability: always updated with new laws.
ASK PRO: human legal experts available for practical answers.
Tailored for UAE businesses and professionals.
Legal validity: official references to laws.
SaaS format: subscription, analytics, and professional services.

Stage 1.2. Message 2: Exploring Business Insurance Basics

6. Results (August 2025)

Finalized brand color palette and design system.
Completed competitive analysis with structured scoring.
Drafted onboarding user flow and role-based workspace strategy.
Prepared presentation for stakeholders (UX research & product strategy).

Stage 1.2. Message 2: Exploring Business Insurance Basics

7. Next Steps (December 2025)

Deliver full brand guidelines.
Launch SMM campaign and landing pages.
Build interactive prototype for onboarding and chat interface.
Run focus-group UX testing.

8. Key Takeaway

This project demonstrates my ability to combine brand design, product strategy, and UX research into a cohesive legal-tech platform. Real Law is not just an AI tool — it is a trusted legal assistant for UAE businesses.

Stage 1.2. Message 2: Exploring Business Insurance Basics